Difference between revisions of "Video 10"
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| − | + | ==Video 10: The focus group== | |
| − | + | {{#ev:vimeo|311370025||center|[Not captioned]|||true|middle|}} | |
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| + | {{#ev:vimeo|318637843||center|[Captioned]|||true|middle|}} | ||
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| + | ==Video 10 Script== | ||
| + | |||
| + | [p.45] | ||
| + | |||
| + | STEVIE: OK, thank you for coming. This won’t take long. First, I want to pass around some product information. This is a new Widgets product called the Spr-A-OK. It’s a safe, colorful spray paint for food. Go ahead and think about it. I’ll give you a minute. [pause] OK, so what do you think? | ||
PARTICIPANT 1: I love it. I’d buy it for my kids. | PARTICIPANT 1: I love it. I’d buy it for my kids. | ||
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PARTICIPANT 1: Are you kidding? Who wouldn’t want to spray paint food? It looks like so much fun. Can you imagine? Blue potatoes? Green rice? Rainbow-colored turkey for Pride Week? My kids would absolutely love this! | PARTICIPANT 1: Are you kidding? Who wouldn’t want to spray paint food? It looks like so much fun. Can you imagine? Blue potatoes? Green rice? Rainbow-colored turkey for Pride Week? My kids would absolutely love this! | ||
| − | + | STEVIE: And how about you? What do you think? | |
| + | |||
| + | PARTICIPANT 3: It does look like fun, I guess, but… is it safe? I mean, I’m worried about the idea of painting food. And what if it’s not fresh? The food could go bad, and we wouldn’t notice. | ||
| − | + | STEVIE: That’s a good point, thank you. Now another question: What do you think about the name “SPR-A-OK”? | |
PARTICIPANT 1: Yeah, I was wondering about that. “Spray-OK” doesn’t sound very... well, very good. I mean, it’s just “OK”? Why isn’t it “good”, or “great”? Also, it’s kind of hard to write. | PARTICIPANT 1: Yeah, I was wondering about that. “Spray-OK” doesn’t sound very... well, very good. I mean, it’s just “OK”? Why isn’t it “good”, or “great”? Also, it’s kind of hard to write. | ||
| − | + | STEVIE: Interesting... I think the idea was that it sounds like “A-OK”, which does mean “good” in some countries. But maybe that’s not clear... All right, thank you. That’s good to know. Anyone else? Any thoughts? | |
| + | |||
| + | PARTICIPANT 3: Yeah. I’d like to try it, but maybe not on food. I think it could be good to use for body painting. You know, to dress up for Halloween or something like that. | ||
| + | |||
| + | STEVIE: Hey, that’s a great idea. Let me write that down… OK. These are great answers, everyone, thank you. Now, what do think about the price? | ||
| + | |||
| + | _______ | ||
| + | |||
| + | ''NOTE: This video has changed slightly from the script in the student book. This does not affect the viewing task. The script above is correct.'' | ||
| + | |||
| + | == List of videos == | ||
| + | |||
| + | '''Stage 1''' | ||
| + | |||
| + | [[Video 1]]: Welcome to Widgets (p. 5) | ||
| + | |||
| + | [[Video 2]]: Water cooler chat - 3 examples (p. 8) | ||
| + | |||
| + | [[Video 3]]: Meet the founders (p. 9) | ||
| + | |||
| + | '''Stage 2''' | ||
| + | |||
| + | [[Video 4]]: Jessica's R&D project intro (p. 15) | ||
| + | |||
| + | [[Video 5]]: Elevator pitch example (p. 22) | ||
| + | |||
| + | '''Stage 3''' | ||
| + | |||
| + | [[Video 6]]: SWOT analysis (p. 28) | ||
| + | |||
| + | [[Video 7]]: Titus' product selection intro (p. 29) | ||
| + | |||
| + | [[Video 8]]: Poster presentation example (p. 35) | ||
| + | |||
| + | '''Stage 4''' | ||
| + | |||
| + | [[Video 9]]: Titus' market research intro (p. 42) | ||
| + | |||
| + | [[Video 10]]: Focus group (p. 45) | ||
| + | |||
| + | '''Stage 5''' | ||
| + | |||
| + | [[Video 11]]: Miki's marketing project intro (p. 58) | ||
| + | |||
| + | [[Video 12]]: Ad campaign presentation (p. 62) | ||
| + | |||
| + | '''Stage 6''' | ||
| − | + | [[Video 13]]: Final message from the founders (p. 73) | |
| − | + | [[Video 14]]: Job interview (p. 80) | |
Latest revision as of 17:18, 28 February 2019
Video 10: The focus group
Video 10 Script
[p.45]
STEVIE: OK, thank you for coming. This won’t take long. First, I want to pass around some product information. This is a new Widgets product called the Spr-A-OK. It’s a safe, colorful spray paint for food. Go ahead and think about it. I’ll give you a minute. [pause] OK, so what do you think?
PARTICIPANT 1: I love it. I’d buy it for my kids.
PARTICIPANT 2: I don’t get it. Why would anyone want to spray paint food?
PARTICIPANT 1: Are you kidding? Who wouldn’t want to spray paint food? It looks like so much fun. Can you imagine? Blue potatoes? Green rice? Rainbow-colored turkey for Pride Week? My kids would absolutely love this!
STEVIE: And how about you? What do you think?
PARTICIPANT 3: It does look like fun, I guess, but… is it safe? I mean, I’m worried about the idea of painting food. And what if it’s not fresh? The food could go bad, and we wouldn’t notice.
STEVIE: That’s a good point, thank you. Now another question: What do you think about the name “SPR-A-OK”?
PARTICIPANT 1: Yeah, I was wondering about that. “Spray-OK” doesn’t sound very... well, very good. I mean, it’s just “OK”? Why isn’t it “good”, or “great”? Also, it’s kind of hard to write.
STEVIE: Interesting... I think the idea was that it sounds like “A-OK”, which does mean “good” in some countries. But maybe that’s not clear... All right, thank you. That’s good to know. Anyone else? Any thoughts?
PARTICIPANT 3: Yeah. I’d like to try it, but maybe not on food. I think it could be good to use for body painting. You know, to dress up for Halloween or something like that.
STEVIE: Hey, that’s a great idea. Let me write that down… OK. These are great answers, everyone, thank you. Now, what do think about the price?
_______
NOTE: This video has changed slightly from the script in the student book. This does not affect the viewing task. The script above is correct.
List of videos
Stage 1
Video 1: Welcome to Widgets (p. 5)
Video 2: Water cooler chat - 3 examples (p. 8)
Video 3: Meet the founders (p. 9)
Stage 2
Video 4: Jessica's R&D project intro (p. 15)
Video 5: Elevator pitch example (p. 22)
Stage 3
Video 6: SWOT analysis (p. 28)
Video 7: Titus' product selection intro (p. 29)
Video 8: Poster presentation example (p. 35)
Stage 4
Video 9: Titus' market research intro (p. 42)
Video 10: Focus group (p. 45)
Stage 5
Video 11: Miki's marketing project intro (p. 58)
Video 12: Ad campaign presentation (p. 62)
Stage 6
Video 13: Final message from the founders (p. 73)
Video 14: Job interview (p. 80)